Michelle Tjelmeland, award winning e-marketing guru and owner of e-websmart.com, is featured in this 60-minute audio.

If you're undertaking the creation of a new Web site or considering a redesign on your existing site, you won't want to miss hearing Michelle's thoughts.   

Specifically, Michelle will tell you:

1.  What information a Web designer needs in order to design a site for a small business

 

2.  Whether there is there a difference between what a brand new site requires and what an existing site requires

3.  How you can tell if an existing site actually needs improvement

4.  The important things to know about traffic and whether there is a "best way" to boost traffic to a site

5.  How you can differentiate your website from the guy across town who does the exact same thing as you

6.  How you can tap into the real-life expertise of current clients to help you in your design efforts

7.  How you can find the right balance between too little content and info overload

8.  How writing for the Web is different from other copywriting

9.  What search engines seem to look for

10.  How you can know if your Web designer has added the proper metatags into your Web site code

11.  What builds credibility on a Web site

12.  How you can effectively integrate on-line and off-line marketing

13.  The top 3 do's/don't relative to Web site design

14.  How effective e-newsletters or e-zines tend to be

15.  The color schemes that seem to work best