"Joy Duling and A 25 Hour Day have been a vital resource for the Affordable Assisted Living Coalition since we began in 2006.

With Joy’s help, AALC has grown and developed and is able to operate without a large staff. Joy works tirelessly on our behalf, is very responsive and has helped solve any issues we encounter from our logo, website, membership, bookkeeping and even strategic planning.

I am not sure we would exist without her capable help. I know we wouldn’t be as functional. I enthusiastically promote A 25 Hour Day!"

Wayne Smallwood
Executive Director
Affordable Assisted Living Coalition


"Joy and her team at A 25 Hour Day are professional, efficient, and talented.

Whether they are organizing events, coordinating meetings, formatting documents, or managing my schedule, I have the utmost confidence in their abilities.

They have given me so much more than an extra hour in my day; they have given me my work-life balance back.

If you are looking for a little or even a lot of extra assistance, I simply cannot recommend Joy and her team enough.

It is one of the best decisions I have made as a trade association executive director."

Samantha Olds Frey
Executive Director

IL Assoc of Medicaid Health Plans


"I have spent years and thousands of dollars trying to grow my business, come up with new marketing ideas, get more clients, etc.  Often when I have hired consultants, I have been left with meaningless stacks of paper and a myriad of theories that I have no idea how to execute.  In the end, I feel more overwhelmed and exhausted than I did when I started.
My experience working with Joy Duling at A 25 Hour Day has been entirely different.  Joy provides "hands-on" tactics that are easy to execute.  But, best of all, you see results... and fast."
Michelle Tjelmeland, Owner


"Joy is an extraordinary out-of-the-box thinker. I have personally worked with Joy on my 5-year strategic business plan.  Over the years, I have worked with a number of strategic planners and Joy is by far the most practical strategic consultant I have ever worked with. I USE the plan. My consultants USE the plan.

Joy's process is well thought through and the end documentation is something that guides you and your organization to success. I love the fact that it is not a 2 inch document that collects dust on a shelf.  

I have also worked with Joy through our professional organization NAWBO and she is a shining professional in everything she does. She has helped to grow the organization and is regarded as a strong leader in the chapter."

Stephanie Calahan, CEO
Calahan Solutions


"I have worked with Joy over the past three years on numerous projects and I can't even come close to express in words how easy it is to work with Joy.  Joy has an uncanny way of understanding her clients, what their needs are, and how to motivate them to move in the right direction in order to meet their goals. She offers a calm presence that takes the edge off of any "overwhelmed" business professional - no matter what business they are in.

I highly recommend A 25 Hour Day with Joy Duling to anyone seeking the direction, focus and resources to move forward to achieve their goals.

Thank you, Joy, for everything that you have helped me with ... my business, my clients and my success."

Sharon Hewitt, Owner


"We were very glad to have an opportunity to work with Joy because we definitely needed an outside person to review our proposal and to see if we were articulating what the RFP had stated. And sure enough, what we had discovered was that we were really missing the mark with that regard and Joy competently and compassionately, I think, pointed us in the right direction.
The technical assistance that she provided was just incredible. She divided the Request for Proposal into a manageable document. What had previously seemed like this almost incomprehensible document from the state was now something that made a lot more sense the way Joy broke it down for us. And I feel like Joy made the workshop we attended more enjoyable and she made just the whole grantmaking process more understandable from the point of view of the grantor as well as the grantee.
After working with Joy, I can definitely say that our proposal is a much better document. It’s much more focused on what the grantor was looking for, and I would recommend Joy because of her strong technical skills that she conveys and very compassionate manner.
I think there were times our proposal was maybe kind of going in the opposite direction that we needed it to, and Joy was able to kind of point us in the right direction.
I feel like not only our proposal, this particular proposal, is better, but I feel like our organization is better because I feel like I definitely have a much better understanding of the grantmaking process and what we need to do to make out grant work, to answer the questions in the RFP and make sure we’ve got a better chance of being funded.
So thank you, Joy, for working with us."

Billy Woodward, Director of Emergency Services
Red Cross of Central Illinois



"After sitting down for the first private session with Joy in early January, my entire attitude about myself — who I am and what I do for a living — was completely transformed.  She knew the right questions to ask to dig deeper into the hows and whys of what I do and how I can do it better.  When Joy summarized in writing the results of that meeting, I was amazed at what I had achieved and how much further I could go in this world with just a little planning, organization and focus.

And with her enthusiastic and realistic guidance, I finally began to believe in what I could accomplish.

I owe more to Joy Duling than I can ever repay for what she allowed me to finally give myself, a clearer vision of all that I can do for myself and the world.  She helped me concisely articulate my professional and life missions for the first time in my life. She pushed without nagging for me to stay focused on me and my goals, and you won't find anybody who is gentler and tougher all rolled in one. 

Working with Joy has been one of the best investments I've ever made in myself."

Monica Vest Wheeler, Owner
Turning Empathy Into Action


  For Groups:  Joy makes business planning fun again.

"We really appreciated your presentation. It was exactly what I was looking for....and better."
John Dean, Executive Director, TRADE Industries

"You have put together a dynamic seminar that I'll tell other business owners about!"
Bev Riggins, Owner, Midwest Concierge Services

"Exciting, motivational and concise!  Action-oriented material!"
Donna Jeanne Rodine, Owner, Rodine the Printer

"Everything was exceptional.  Loved it!"
Ginny Molleck, Owner, Limelight Communications

"The handouts - powerpoint and charts - are fabulous!  The information was so needed for any business!"
Becky Davies, Senior Director, Mary Kay Cosmetics

"Sitting here today as time went on, I kept thinking of others that I wish were here with me."
Tina Thomas, O.D., TCRC Sight Center

"You made it simple, clear and very relaxing to cover what has been a challenging area for my business."
Leshonda Rogers, Owner, R&R Associates and Primed for Life, Inc.